During our placements at O2, Harriet and I have worked from the conception to the launch of O2 Learn- a prime example of social 'intrapreneurship'. O2 Learn has a simple idea behind it, but one with huge potential, playing to the brand's core competency- helping by connecting people. It's a video-sharing website for teachers to upload their best micro-lessons, and share them, not only with their classroom of students, but with all 13-18 year olds throughout the country. Whether they're revising for exams, or wanting to catch-up on a lesson they've missed, it's free and accessible for all anywhere, anytime (www.o2learn.co.uk).
It's been a nimble project, with the On Purpose associate comprising the project team, and reaching out to specialists and external agencies for input as required. Since launch on the 1st November it's been well received, no doubt in good measure due to the strength of our partnerships with a range of education organisations: the NUT, Teach First, The Teaching Awards, Teaching Leaders and Parentline Plus.
What next? Thousands of videoed lessons being up-loaded, we hope. So, if you're a parent, a governor, or still in touch with the teacher that inspired you, do let them know about the project. O2 Lean's award scheme certainly makes it worthwhile for the teacher and their school to contribute.
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On Purpose thoughts....