The Lost Generation

We think that this is pretty close to brilliant...
A palindrome can be read the same way in either direction - however this video reads exactly the opposite in each direction - opposite in reading and meaning all at once.
It was submitted into a contest titled 'U @ 50' by a 20 year old and won second place.

We at On Purpose wonder what came in first as we think this is clever, simple and stunningly executed - and do you think the 1st place piece has had over 13million hits?