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Welcome to 2012 - London’s third Olympic year and the third year of On Purpose. And, like the Olympics, On Purpose is getting bigger and better with a record eighteen Associates in this year’s cohort.
For those of you who still don’t know, On Purpose is a one-year leadership development programme which combines two paid six-month work placements in the social enterprise space with weekly training in professional, commercial, social and personal development topics.
I have to admit that I have sometimes been confronted with blank looks when I try to explain On Purpose to others. I think it comes down to the fact that a lot of people are still unfamiliar with the term ‘social enterprise’. However, I like to think that this is a diminishing problem. This week I read YouGov research that showed that a third of people have never heard of social enterprise. My first reaction was that this means that two-thirds of people have heard of social enterprise! Does anyone agree with me that two out of three people ain’t bad?
The 2012 programme kicked off last month with two days of induction (stay tuned for the next blog to learn more about this), led by founder, Tom Rippin, and Programme Manager, Kate Richardson. Day one of induction felt a bit like day one at uni combined with episode one of The Apprentice. I surprised myself by learning the other 17 names almost immediately (see here to learn more about them).
I am now in week 3 of my first placement at the School for Social Entrepreneurs (SSE) and am really excited to get things rolling. The SSE is an established and respected provider of action-learning programmes, and has eight schools in the UK, two in Australia and one in Canada. 2012 is shaping up to be a busy and exciting time, with a new partnership between the SSE and Lloyds Banking Group helping the SSE to reach more entrepreneurs than ever before.
As an On Purpose Associate, I know that my challenge is to have a direct, positive impact and add value at my placement right from the beginning – and I wouldn't have it any other way. The learning curve is steep and will involve me asking my new colleagues at the SSE lots of questions, and so far they have dealt with my queries very patiently. It will also involve me taking advantage of the strong support network that On Purpose builds around us. As well as being able to discuss our placements with our coaches, mentors and buddies, we can, of course, get a second opinion, a third opinion and a seventeenth opinion by talking to each other.
One of the 2011 Associates, Jordyan, said in a previous post on this blog “The other associates are like close colleagues without the competition.” And I feel lucky to be in that position.
One exercise we have been asked to do is write down our goals for the year, and one of mine is to enjoy the year, simple as that. I have a good feeling about that one.
As the Eurozone seems to continually teeter on the brink of collapse, Western governments strain to control budget deficits generated by bailing out failed banks and the stagnant economies left in their wake, there are growing demands for new ways of doing business. The Occupy Wall Street protests have swept the globe, now totalling some 951 cities in 82 countries. Calls for reform are not just coming from the radical left and anarchists; public sentiment for change has been growing worldwide, and this month David Cameron has reiterated the need for reform of "capitalism without a conscience".
As consensus grows on the need for changes in the way businesses are managed, the real question is what needs to change and how can this change be brought about?
Back in March Dominic Barton, MD of McKinsey, expressed his view that “business as usual was not an option”. Top of his list of reforms was to "Fight the tyranny of short-termism". Put simply, the vast majority of major corporations are focused on short-term profits over long-term value.
Breaking this tyranny has much to do with changing the way WE own companies - by WE I mean the 99% in the language of the occupy movement. By McKinsey’s calculations pension funds, insurance companies, mutual funds, and sovereign wealth funds hold $65 trillion, or roughly 35%, of the world’s financial assets. They hold and trade these assets on behalf of the 99%. The culture of investment that these investors have is, in general, the epitome of short-termism. Shares are traded based on quarterly profit targets, basic analysis and PE ratios over the short term. These investors who represent the many often fail to take any active role in the governance of the companies they own, and there is limited interest in the long-term vision or culture of management so long as profit targets are met. And if targets are not hit, there is no challenge to strategy, no block on executive pay: they simply dispose of shares and invest where profit appears easier.
Conversely, the 1% tend to take a very different approach to investment. Warren Buffet, for example, is famed for his active and long-term value-based investment strategy. This is where I see an exciting opportunity in a growing form of more “social” finance, one which offers a more direct route to ownership of growing businesses and, with it, a chance to influence a businesses culture and development.
Crowd funding is a way to raise finance by tapping into a “crowd” or community of people willing to invest smaller amounts of cash in exchange for rewards and a stake in the business. Recently crowd funding has been made much easier by the internet, online micro-payment systems, social networking and more recently by overcoming legal barriers on the marketing of equities.
An enterprise ranging in size from a start-up to an SME can pitch its idea or business opportunity, spread the word to like-minded people or passionate consumers and raise direct investment. The resulting shareholders have a genuine and long-standing interest, and, because the shares are generally not publicly traded, they will inevitably have a more long-term perspective.
This is an exciting time for crowd funding. In the UK the new crowd funding website Crowdcube has just celebrated its first funding request of £1m, the highest amount to date on an online crowd funding site. Crowdcube’s business model is very accessible: there’s no registration fee the site only charges a 5% commission on amounts successfully raised - this is extremely reasonable in comparison to the cost in fees of a typical IPO (c10%).
But sites like Crowdcube are not the only route to crowd funding. Brewdog, an innovative and unorthodox Scottish brewer, recently raised 0.5m in a self-issued online IPO dubbed equity for Punks. This year they are seeking a second tranche of investment, a further 2.1m. Shareholders receive a return on investment through dividends as well as drinks discounts and a sense of ownership of a business close to the heart of passionate beer-drinkers.
The investment mechanism is beneficial to both parties. Investors get access to growing businesses, potentially offering products or services they believe in, opportunities that have previously been restricted to institutional investors and high net worth individuals. There are often additional benefits for investors such as discounts and exclusive access. There’s also the potential for smaller investors to access the Enterprise Investment Scheme tax break for investing in start-up businesses.
The businesses get much needed capital for growth, capital that traditionally would only be available from venture capital. The cost of working with venture capital is often high; a large share of the business and short term focus on growing profits to allow the venture capital partner a lucrative exit via resale or stock market listing. By this point the vision and ethos of the founding entrepreneurs is often lost. Crowd investors bring other benefits, a ready army of advocates keen to promote and support the enterprise, or a wide range of supporters willing to offer skills or experience to support their investment.
It’s still early days for crowd funding so it won’t revolutionise institutional shareholding this quarter, but in the long-term it could play an increasingly important part in business finance and ownership. Firstly, at least some of the 99% get an opportunity to invest small amounts of savings in businesses they believe in – an important step in the right direction towards a culture of empowered share ownership. Secondly, I believe the crowd funding model could lead to the development of new governance relationships; investors being asked to vote on new strategies or product developments, attending online AGMs and crucially really caring about what happens to the business.
If this is a better way of doing business, in the longer term it will be these businesses that flourish. And when they do it will force a wider change.