25 Jan 2012

Creating behavioural change

Creating behavioural change is always a difficult task and one that our Associates often have to grapple with in the work they do for their placement organisations.

The topic also come up during our induction training with Charmian Love of Volans

Unilever has been doing some interesting work on this. The sustainability targets they have set themselves won't be achieved unless they can inspire widespread change amongst their customers and consumers (never mind the supply chain). Here is a video that describes how they go about it: